Affiliation:
1. Universidade do Algarve, Portugal
Abstract
Culture is one of the reasons that encourage many tourists to travel, one of the places par excellences to show the culture and values of a people is the museum, a monument responsible for the transmission of knowledge between generations. Additionally, visiting museums can contribute economically to local populations. In this context, this chapter intends to analyze the experience lived by the visitor in one of the two most important museums on the African continent, Ghana, and Nigeria, through the analysis of the content generated in social media, which may or may not contribute to encouraging the visit of new tourists. The methodology used was text mining with the application of sentiment analysis. As a result, it was concluded that the visitors considered the experience very positive and described it as an interesting, valuable, and beautiful/wonderful visit.