Is Entrepreneurship Only About Innovation?

Abstract

The aim of this chapter is to delve into an in-depth analysis and comprehension of the social representations linked to the concept of entrepreneurship. These representations were gathered through the free association technique and involved a sample comprising 966 students from higher education institutions. To achieve this objective and thoroughly scrutinize the collected data, a dual software approach was employed. The Ensemble de Programmes Permettant L'Analyse des Evocations (EVOC) was utilized, alongside the Interface de R pour les Analyses Multidimensionnelles de Textes et de Questionnaires (IRaMuTeQ), which facilitated both graphic representation and enhanced visual interpretation. The outcomes of this investigation underscored that while “innovation” stands out as the pivotal concept underpinning entrepreneurship, a constellation of other pertinent notions also emerged. This suggests a multifaceted nature to the construct. Moreover, the study delves into its inherent limitations and provides valuable insights to guide prospective research endeavors in this domain.