Affiliation:
1. University of Jammu, India
Abstract
The emergence of artificial intelligence has been a start of new era in the age of technology. The business world mostly relies on satisfying customer needs, with the introduction of artificial intelligence the task of marketer to satisfy customer has been made much simpler. The use of artificial intelligence has added a lot of value to the customers while purchasing, which has added to an overall increase in customer experience. Decision making is one of the most difficult tasks from the customer's point of view; when it comes to choosing a product, the use of artificial intelligence has been very fruitful in helping the customer in making decisions. The chapter tries to show how the use of artificial intelligence has changed the way of doing business. The chapter concludes with the future scope of artificial intelligence in the field of management and its application.