Technologized Sexism

Abstract

Digital revolution experienced by the human race has made great impact on presentation of bodies and self. Observing the (re)presentation of self in the social constructed phenomenon of ‘selfie' through sociological lens opens up gate for variety of conceptual and theoretical perspectives. The study aims to make inquiry in complex interplay among body, technology, and social control reflected in selfie. For this purpose, the study employs Netnography techniques along with thematic analysis under frameworks like dramaturgy, sociosemiotic, and dialectic to explore and describe sociologically relevant theories to grasp novel avenues of social control and (re)presentation of women's bodies through selfie. The chapter intend to develop space for further sociological research that enables the perception of selfies not only as socially constructed phenomenon but also a tool for social control over (re)presentation of self and objectification women bodies in cyberspace.