Affiliation:
1. Posgraduate and Research Department, Tecnológico Mario Molina Unidad Zapopan, Mexico
2. Autonomous University of Baja California, Mexico
Abstract
SMEs, like other organizations, are subject to risk and change in an uncertain environment today more than ever with the economic effects of the COVID-19 pandemic. That is why this study aims to analyze resilience at a strategic level in organizations and the factors that make up organizational resilience. The analysis starts from the assumption that SMEs need to implement a cultural change to respond to crises and disruptions. From a strategic perspective, the chapter provides the concept of organizational resilience, the elements that make it up, and identifies the necessary actions to carry out more flexible and progressive strategies. The study concludes that SMEs require a cultural change, where the main objective is the creation of innovative and creative environments to face crises, through an adaptation and response system based on strategies that consider the resources and capacities of each productive unit.