Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses

Abstract

Two phenomena are described in this chapter. The inclusion of women in executive and administrative positions is, on the one hand, a crucial problem in diversity management. On the other side, there are more and more successful female business owners. Therefore, the main research issue guiding this work is whether female entrepreneurs' success stories might encourage the hiring of more female managers in organizations. The authors apply a qualitative technique based on several case studies that have been used in prior research on entrepreneurs. Five case studies of successful female entrepreneurs were chosen in order to create study findings with management and theoretical implications.