Exploring the Multifaceted Landscape of Halal Branding Challenges, Opportunities, and Cross-Cultural Dynamics

Abstract

The primary goal of this research is to thoroughly explore challenges and opportunities in Halal branding. This covers disciplines like marketing, consumer behavior, culture, and religion, offering a multi-dimensional perspective. The study delves into subthemes including the global Halal market appeal, complex Halal branding-consumer behavior link, and strategic business implications. There's a need to further investigate Halal branding's impact on decision-making and loyalty. Future research should develop branding frameworks for the Halal market nuances. Understanding the interplay between Halal branding and cultural identity is vital. This study significantly contributes to Halal branding's evolving field, shedding light on its multifaceted aspects. It benefits academics, marketers, and businesses in this dynamic landscape.