Affiliation:
1. Faculty of Economics, University of Algarve, Portugal
2. ESGHT and CinTurs, University of Algarve, Portugal
Abstract
Several technologies emerged and disrupted how they operate in the Tourism 4.0 environment surrounding tourism companies. One, the digitalization of processes has become a way to support survival, and second, data grows exponentially daily. In this environment, a business intelligence tool can help to improve decision-making while enabling managers to realize complex information quickly and make more efficient decisions. The benefits of BI adoption in businesses encourage scholars to study and research this topic. This study aims to understand the effects and potentialities of business intelligence systems conjugated with artificial intelligence for tourism companies. As the main findings, the potential of BI helps the tourism company to increase destination sustainability support and to create a shared decision-maker environment between the companies.