Can Innovation Orientation and Service Provider Experience Gain Competitive Advantage to Firms?

Abstract

Having a competitive advantage is vital for companies trying to survive in an intensely competitive environment. In this study, the effect of innovation orientation and service provider experience on competitive advantage, which is examined in the context of resource-based view and relational view theory, is examined. Data have been collected from the top managers of 222 firms operating in the tourism sector in Turkey. The findings showed that innovation orientation and service provider experience increased competitive advantage. At the same time, it has been observed that the competitive advantage increases as the service provider experience increases. Finally, it has found that service provider experience has a mediating role in the relationship between innovation orientation and competitive advantage. The study is important in terms of revealing that the use of different competitive strategies together produces good results in the process of discovering different strategic elements that can provide sustainable competitive advantage.