The Impact of Social Marketing and Corporate Social Responsibility on Energy Savings as a Competitive Strategy

Abstract

In today's globalizing world, corporate social responsibility has become a necessity for businesses. The corporate social responsibility approach, which is based on the principles of giving back to the society what it has taken from the society and observing the benefit of the society in the activities of the enterprise, has an important place in terms of promoting the products and services they produce in the market under the best conditions and strengthening the brand image. From this point of view, corporate social responsibility is seen as a valid practice to make a difference. However, businesses mostly carry out social marketing activities for this purpose. Thus, while trying to find solutions to social problems, they can obtain a competitive strategy. In this context, the aim of the study is to show that the energy crisis, which is one of the most serious problems of today, can be solved by raising awareness in consumers with corporate social response activities and social marketing methods.