Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals

Abstract

Businesses that engage in sustainable marketing can benefit both the world and their bottom line. Earlier, companies could satisfy many customers by simply providing low pricing and high-quality goods. However, people's concern for the environment and other social concerns have grown, and so has their desire to support groups that share their beliefs. Because they often generate strong market returns and demonstrate durability during economic downturns, many investors want to support businesses that use sustainable business methods. Also, these businesses are more likely to comply with social and environmental laws. Several companies use sustainable marketing to succeed in today's ethical and ecologically sensitive marketplace. Organizations must finance sustainability programs in order to practice sustainable marketing. But, it can also improve employee engagement, promote regulatory compliance, raise revenues, and build brand loyalty.