Application of Chatbot and Artificial Intelligence in Business

Abstract

In today's fast-paced digital landscape, chatbots and artificial intelligence (AI) stand as a revolutionary advancement in the digital marketplace by not only offering more streamlined purchasing experiences and enhanced user engagement for customers but also strengthening the relationships between businesses. This report aims to explore a commonly used self-service tool employed by businesses to support customers at every stage of their purchasing journey, mainly known as chatbots. This 24/7 customer service tool revolutionizes user experiences and drives innovation in the business environment by virtually assisting customers every step of the way in their purchasing journey. The findings and discussion acquired through this study, especially in terms of future research areas, are extremely helpful for comprehending the functions to understand and enhance chatbot technology further enriching user interaction in the evolving business environment.