Social Media and Gen Y at Work

Abstract

Workplaces have been revolutionized by two factors: the rise of the Millennial age into the workforce and the emergence of online social networking tools as a means of connecting and collaborating with others. With the increasing penetration of technology in the form of artificial intelligence, IOT, 5G networks, and varied forms of social media, it is opportune for organizations to understand their impact on the current workforce. This research examines how Gen Y (millennials) use social media at work and their consequences on firms. Millennial employees seek organizational benefits such as increased knowledge sharing, work-related learning, employee engagement, and bridging social capital. The antecedents and consequences of social media use by Gen Y employees have been explained according to the uses and gratifications (U&G) theory.