Affiliation:
1. Artvin Coruh University, Turkey
2. Kırıkkale University, Turkey
3. Yalova University, Turkey
Abstract
Big data and big data analytics have contributed to the collection of large amounts of data. This has led to the transformation to data-driven supply chain (DDSC) structures. The supply chain coordination capability (SCCC) has also been strengthened in DDSC. In this study, the effect of DDSC on SCCC and the moderator effect of supplier coordination (SCO) have been investigated. The research was carried out in the manufacturing firms. Three hundred eighty-three pieces of data were obtained between August and December 2021 by the simple random sampling method. Two hypotheses were developed. Simple regression analysis was used to test the first hypothesis, and moderator effect analysis was performed with the SPSS process to test the second hypothesis. It has been determined that the DDSC has a significant effect on the SCCC. In addition, SCO has a moderating effect, and when there is a high SCO, the DDSC has a greater effect on the SCCC.