Abstract
This chapter presents the breakthrough concept related to the impact of the creation and innovation that are applied to STEP skills to leading the successful of the spin doctor superjobs. This spin doctor superjobs becoming more important in government branding and power market-ing. Then STEP skills applied to spin doctor superjobs political marketing such as campaign buttons, posters, political campaign and campaign speeches to familiarize voters with a name, a party and platform, including propaganda and marketing public relations etc. Therefore, the STEP skills as also the spin doctor's measurement is to helping the successful of sustainable government branding and government power market-ing.
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