Linking Internal Communication and Organisational Performance During the COVID-19 Pandemic

Abstract

This study aims to analyse the relationship between internal communication and organizational performance. It was carried out at Natixis in Portugal, a company in the banking sector, which structured and outlined an organised, original, and creative internal communication strategy in record time during COVID-19. Quantitative research was carried out through a survey questionnaire of 160 Natixis employees so that we may have a perception of the impacts of a well-designed internal communication strategy on the employees of this company. The results show that the original and creative communication strategy used by the company made a positive contribution to the employees' organisational performance, also contributing to the establishment of interpersonal relationships between employees, even at a distance, and the feeling of belonging and identification with the organisation under study. Overall, the results of this study provide a better understanding of the role of internal communication in organisations and how essential it is.