Appraisal of Critical Infrastructure Corporate Performance Upon Sustainability

Abstract

This chapter aims to review the evolving concept of corporate sustainability in terms of its role in the enhancement of a nation's branding. Effective sustainable governance requires stakeholder approval and knowledge of local sustainability circumstances. Sustainable governance often implies social and economic effectiveness. To be acceptable, these criteria must draw on many widely scattered and publicly recognized values. Both the UN's HDI and the adjusted HDI (PHDI) could be utilized in nation branding. Following a thorough literature review, the link between corporate sustainability and nation branding is demonstrated, highlighting how nation branding may be used to communicate procedures that certify enterprises as sustainable. Furthermore, nation branding legitimizes sustainable business credentials and lends value to such commercial activity in the national context, aiming to make sustainability credentials more acceptable. These differing sustainability architectures in national brands provide recommendations and guidelines to managers, planners, and decision makers.