Abstract
We often use technology not according to what it allows us to do, but to the idea that we have of it. More than the competence of users, it counts the faith in reference brands and commercial policies. So, useless products selling well on the market, mandatory updates of services without a reason, and the general resignation to the fact that humans may not understand or choose the future but adapt to it, and always run, even when we have machines that can run for us! We worry about cybersecurity, but we can no longer live without the control of many little big brothers, who also monitor our thinking, establish what is politically correct and address the groupthink of many. Without a new philosophical vision of the relationship between humans and media, we will never achieve what is technically possible, or we'll have anyhow virtual and physical realities out of control.
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