Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence-Reference-Cited by-同舟云学术

Engaging Millennial Students Through Social Media Usage and Its Impact on HBCU Persistence

Published:2022-07-08 Issue: Volume: Page:424-433
ISSN:
Container-title:Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries
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Author:

Woods Antwon D.¹,Shelton Kenisha²

Affiliation:

1. Belhaven University, USA

2. Hinds Community College, USA

Abstract

This chapter will explore the perception millennial college students hold regarding the engagement of social media use and its impact on their college persistence at Historically Black Colleges and Universities (HBCUs). The topic of student persistence in postsecondary education continues to be a matter of significant importance. A third or more students leave four-year public colleges and universities at the end of their first year, and about 40% of students who begin college will never earn a degree. Despite all the attention to improving student retention, most institutional persistence rates have remained stagnant.

Publisher

IGI Global

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