Benefits Management and Balanced Scorecard Dealing With Business Dynamic Environments

Abstract

In the rapidly changing environments characterizing most industries today, organizations face intense competitive pressure to do things better, faster, and cheaper. Most markets are becoming increasingly dynamic. Organizations can no longer rely on a traditional analytical approach to understand their industry or market, since that market is changing in rapid and unexpected ways. Despite its worldwide dissemination, balanced scorecard (BSC) has demonstrated inadequacy in certain circumstances. Some of the original advantages of the BSC can nowadays be interpreted as weaknesses. The authors suggest that in business dynamic environments the benefits management approach, by using the benefits dependency network, can help BSCs to guide and support the benefits achievement related with investments, in a complementary way. By using a case study, they try to show how a BSC exhibits limitations to deal with business disruptive environments and how a benefits management approach brings a strengthened business implementation vision, from strategy down to operations