Experience Design's Impact on Graphic Design

Abstract

Even straightforward objects whose nature we believe we comprehend go through the design process. The task of design is to connect people and technology. Every advance in technology brings about new experiences and ways of life. In this chapter the authors explain how design alters the abilities, motivations, and expectations in daily life, and how graphic design reacts to this shift. If we want to anticipate the future, we need to look closely at the digital technologies that emerged recently and first analyze the transition—how it occurred and how quickly it happened.