Creating Employment and Sustainable Livelihood Through Entrepreneurship

Abstract

This research investigates the effect of entrepreneurship on sustainable livelihood of the handicraft artisans. The study focuses on to check the relations between sustainable livelihood, entrepreneurship, and employment by providing insight into rural crafts activities and evaluating the decision to engage in the craft business. In this study, data was collected from the handicraft artisans using structured questionnaires through offline mode. A total of 599 responses were collected and analyzed using Structured Equation Modelling (SEM) approach. The result exhibited that all hypothesized relationships had positive and significant connection. The novelty of the paper is that this study uses the concept of entrepreneurship as a method to find ways to support the livelihood of the artisans as an innovative understanding into the phenomenon that has potential to make real contribution to the lives of the artisans.