Affiliation:
1. Dr. D. Y. Patil Vidyapeeth, India
2. MIT World Peace University, India
Abstract
This study intends to enhance the understanding of the circular economy and ways to advance business ecosystems, productivity, and innovation. It will help the government and regulatory bodies in drafting their policies. The study also intends to present the sustainable consumption practice of rainwater harvesting through case studies. The study implies the case study approach on the primary data collected from Water Field Technologies Pvt. Ltd. which works in the field of water management and prominently rainwater harvesting. The purpose of the circular economy is to make the most of material resources by adhering to reducing, reusing, and recycling. A circular economy is a novel approach to value creation through innovative and sustainable practices thus, recycling and reusing the resources leads to their efficient utilization.