Sustainable Supply Chain Approach for Farm Produce through Hub Chain Model

Abstract

A sustainable supply chain is becoming a crucial topic in the economic and social development of countries nowadays as it must be able to react appropriately when facing an uncertain situation like a natural disaster, economic downturn, pandemic, and other turbulences. This chapter highlights the results from interviews with five smallholder farmers on the sustainable supply chain approach during the crisis by embracing the concept of the hub chain model. This chapter hopes to provide valuable insights on the mechanism of distribution of farm produce in light of the pandemic crisis and other shocks, and could potentially improve the capacity of policymakers to react more effectively in the future to adverse events affecting agricultural businesses dealing with perishable food systems, especially among the smallholder farmers in the rural area.