Affiliation:
1. SSBM Geneva, Switzerland
Abstract
Non-fungible tokens (NFTs) revolutionize digital property rights and the representation of value. NFTs provide various digital assets with transparency, immutability, and traceability by leveraging blockchain technology and smart contracts. NFTs represent tangible assets digitally, bridging the gap between the physical and digital worlds. Luxury brands such as BMW, Balenciaga, Dolce & Gabbana, Louis Vuitton, and Gucci use NFTs in the metaverse to facilitate distinct brand experiences and expression. NFTs authenticate digital identities and property in virtual environments, thereby promoting self-expression and social interactions. They establish a new economic paradigm, facilitating the exchange of value across domains and the preservation of intellectual property. Scalability, sustainability, and legal issues present themselves, necessitating solutions such as layer-2 scaling and copyright protection. It is essential for platforms, creators, and regulators to collaborate in order to establish standards and frameworks.
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1. NFTs;Advances in Electronic Commerce;2024-03-22