Restriction of Addictive Shopping Behavior

Abstract

This study qualitatively examined the restriction process of addictive buying behaviors using information recalled by four ex-shopaholic Western women. The study identified two reasons why the women decided to regulate their behaviors, including the issues with their financial statuses and the problems they had with their partners and family members. It also found three factors that could support the regulation process in addition to four factors that could distract that process. Regarding the initial results of the regulation process, this study realized that the women had effectively dealt with their debts, improved their relationships with the closest and most important people, maximized the use of the existing physical products, and minimized the purchases of the unnecessary new ones. They seemed to be able to find an alternative lifestyle, frugality and simplicity, which could make them happier individuals. Finally, this study discussed some practical implications for more ethical and responsible business activities.