Affiliation:
1. Bangladesh University of Professionals, Bangladesh
2. Bangaladesh University of Professionals, Bangladesh
Abstract
This study explores gender diversity in fintech usage for creating an equitable and sustainable fintech industry in Bangladesh. A closed-ended structured questionnaire was developed and distributed to fintech users by email and social media platforms. A total of 527 complete responses were documented. SPSS and SmartPLS have been used for analyzing data. Moreover, structural equation modeling (SEM) has been employed to test the study's hypotheses. Results reveal that perceived ease of use, perceived credibility, and perceived usefulness have a significant positive relationship with satisfaction. Furthermore, satisfaction has a positive and significant relationship with loyalty. While investigating the role of gender diversity on fintech, there is no moderating effect of gender on the effects of perceived ease of use, perceived credibility, and satisfaction on loyalty. However, the relationship between perceived usefulness and satisfaction is moderated by gender. Satisfaction is a significant predictor of ensuring fintech loyalty of both males and females.
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