Affiliation:
1. East Tennessee State University, USA
Abstract
For a better understanding of social networking site usage, the present study examines the influence of gender, personality, and self-esteem on social media presentation. The researchers found that extroverted women posted more Facebook pictures than extroverted men did. Neuroticism was related to self-presentation, and agreeableness is related to Facebook friends. Lower self-esteem was related to more self-presentation on Facebook. Women were more likely to post gender role expressions than men were. And higher levels of neuroticism were related to greater gender role expressions.