Commercial Use of Mobile Social Media and Social Relationship

Abstract

China is well known for its wide and increasing commercial use of mobile social media for various purposes in different areas, ranging from online shopping to social networking. Such a popular commercial use was insightfully examined in relation to social relationship in the age of mobile internet, which enables people of either weak or strong connections to socialize anywhere anytime, leading to scenarios where mobile social media can be leveraged for profits. In what way can user experiences be guaranteed while platforms' value-added targets be achieved at the same time? In addressing that question, the authors of this chapter examined the commercial use of mobile social media in the context of complicated social networks. It is expected from the editor that further studies are to be carried out to comprehensively and comparatively examine the same topic in different countries or cultures.