Political Mobilization Strategies in Taiwan's Sunflower Student Movement on March 18, 2014-Reference-Cited by-同舟云学术

Political Mobilization Strategies in Taiwan's Sunflower Student Movement on March 18, 2014

Published:2022 Issue: Volume: Page:307-330
ISSN:
Container-title:Research Anthology on Citizen Engagement and Activism for Social Change
language:
Short-container-title:

Author:

Yang Kenneth C. C.¹^ORCID,Kang Yowei²^ORCID

Affiliation:

1. The University of Texas at El Paso, USA

2. National Taiwan Ocean University, Taiwan

Abstract

Taiwan's Sunflower Student Movement on March 18, 2014 has been characterized as a social movement with its sophisticated integration of social and mobile media into mobilizing Taiwanese society through participant recruitment and resource mobilization domestically and globally. Ample research has contributed the roles of these emerging media platforms as one of the main reasons for its success. This study was based on resource mobilization theory (RMT) to examine the roles of new communication technologies on mobilizing resources. This chapter focuses on the resource mobilization strategies by activists and organizations of the 318 Sunflower Student Movement. A large-scale text mining study was developed to examine how cross-national English media have described this social movement in Taiwan. Results and implications were discussed.

Publisher

IGI Global

Reference72 articles.

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