Affiliation:
1. Nirma University, Ahmedabad, India
Abstract
The importance of digital technologies for social and economic developments and a growing focus on data collection and privacy concerns have made the internet a salient and visible issue in global politics. The internet has transformed how we do business and created new opportunities for cross-border trade and investment, enabling small businesses worldwide to connect with customers and suppliers in the global market. In this chapter, the author conceptualizes the digital media business in India, which utilizes the internet to create the biggest platform for commerce worldwide. The author discusses regulations that are required in the cyber law and the safe harbour rule of cyber law, which is constantly harnessed by the digital media and e-commerce companies that act as intermediaries to protect them from the actions of the end-user on their platform.
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