Consumer Decision-Making Processes in Clothing, Textile, and Fashion

Abstract

The aim of this section is to reveal how social media shapes consumer decision-making processes when purchasing textile and ready-made clothing products and to what extent it affects these processes positively or negatively. Accordingly, in this chapter, first of all, information about the consumer purchasing process and how this process works in the clothing, fashion, and textile sectors will be given, and then what kind of reflections and contributions of social media to the consumer purchasing process in these sectors will be mentioned. Finally, in the conclusion and discussion section, suggestions will be made for future research and applications for the sector.