Affiliation:
1. Taylor's University, Malaysia
Abstract
Museum cultural and creative products (MCCP) are critical components of the cultural derivatives market because they exhibit the museum's unique cultural connotation and attraction. Additionally, they provide the museum with significant social and economic benefits. The purpose of this study is to summarize the empirical findings from the state-of-the-art papers on MCCPs. As a result, the authors completed a systematic evaluation of the literature on 20 articles published between 2010 and 2022 in the SCOPUS database. This study identifies the most recent rising trends in MCCP while highlighting the literature gap, obstacles, and opportunities for future research approaches. The findings emphasize the importance of conducting extensive testing on MCCPs from a broader perspective, as well as determining how to achieve the sustainable development of MCCPs. The chapter provides a framework and insight for future researchers.
Cited by
1 articles.
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