Affiliation:
1. Rama University, Kanpur, India
Abstract
In recent years, the business landscape has experienced significant shifts due to technological advancements and the abundance of data. These changes have not spared human resource management (HRM), as it too has undergone a profound transformation. Capitalizing on the integration of advanced business analytics techniques with HRM practices, organizations have gained invaluable insights to optimize their workforce management, augmented decision-making processes, and elevated overall organizational performance. This chapter embarks on an exploration of the boundless potential that advanced business analytics holds for HRM. It delves into a comprehensive examination of the diverse applications of advanced analytics techniques, encompassing predictive analytics, prescriptive analytics, and machine learning, within HRM processes, thereby discerning their profound impact on organizational outcomes. Additionally, the chapter elucidates the intricacies of implementing advanced analytics in HRM, elucidating both the challenges that may arise and the opportunities that lie ahead.