Using Smartphones for Customizing Products at the Point of Sale

Author:

Gehring Sven1,Löchtefeld Markus1

Affiliation:

1. German Research Center for Artificial Intelligence (DFKI), Germany

Abstract

Today, customers have a high demand on personalized products. Manufactures try to address this demand in various ways: e.g., they produce the same product in different variations or adapt the product package to a special event (e.g., sport events). Furthermore, they offer Web-based platforms to allow customization by the users. For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantages in the future. This paper describes how smartphones can be used at the Point of Sale (POS) to customize products. The described interaction techniques utilize a physical representation of the product itself and they help to match the customer’s expectations with the final modified product and allow the most natural and intuitive interaction.

Publisher

IGI Global

Subject

Human-Computer Interaction

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3