Societal Influence on the Cognitive Aspects of Entrepreneurship

Abstract

Social history in last century has witnessed a transformation not experienced in any period before. How people are affected - what sort of characteristics individuals have – how they try to handle situation is multi-perspective. Understanding inter-societal and interpersonal relationship systems that are based on fluctuation and competition issues have been studied thoroughly. But, the role of entrepreneurship in dealing with competition has drawn researchers' extensive interest of late. Entrepreneurship is associated with the fields of administration, business, management and economics. However, in reality it is multi and interdisciplinary, with psychology having a bearing on the growth of entrepreneurship concept as is used with the broader meaning today. Through grounded research and content analysis, the core of this paper is to sketch out and understand how societal influence affects the cognitive aspects of entrepreneurship.