A Study on Linguistic Management in Online and Offline Communities

Author:

Baek U Jin1,Lee Miji1,Lee Jongtae1

Affiliation:

1. Seoul Women's University, Seoul, Republic of Korea

Abstract

There are many conflicts among online communities' users and there are diverse types of online communities which have their own conflict management. Also, there are many users who perceive their online communities useful both in their cyber and real lives. This study clarifies the effects of jargons and focuses on finding out whether there are considerable relationships among individual inclination, linguistic habits, and conflict management types to affect the user's intention to participate in communities. There are significant relationships among jargons, conflict managements, selfishness, and perceived usefulness. This study also explains whether the frequency usage of jargon in online communities would affect the types of management, perceived usefulness, and community members' participation. Moreover, it may be clear that online jargon effect community members' participation and perceived usefulness.

Publisher

IGI Global

Subject

Management of Technology and Innovation,Strategy and Management,Computer Science Applications,Cultural Studies,Business and International Management

Reference49 articles.

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