Data-Driven Strategies on Growth Through AI and Machine Learning

Abstract

The fast-paced market of today is being helped by data-centric approaches that are enabled by artificial intelligence and machine learning. By utilizing enormous data sets to get practical insights and make informed decisions, this chapter analyzes how artificial intelligence and machine learning have the potential to alter company strategies significantly. Through the utilization of advanced analytics and predictive models, businesses can refine their operations, enhance their interactions with customers, and discover new chances for expansion. In addition, it discusses the difficulties and factors to take into account when putting AI and ML efforts into action, with a particular emphasis on data protection, ethics, and the employment of talented individuals. Within the context of the digital age, this chapter explores how data-driven initiatives that make use of artificial intelligence and machine learning have the potential to transform the business environment and promote sustainable growth.