Affiliation:
1. ESCA Ecole de Management, Morocco
Abstract
This chapter provides a comprehensive exploration of ethics in case studies, emphasizing the importance of contextualizing ethics in qualitative research. It delves into fundamental ethical principles, such as respect for human dignity and informed consent, while addressing specific complexities encountered in fields like finance and family businesses. Guiding principles such as transparency and integrity are articulated, ensuring an ethical approach that respects participants' rights. Practical strategies for navigating ethical challenges, including developing ethical protocols and consulting experts, are proposed, fostering responsible and respectful qualitative research practices that uphold integrity and trust in scientific inquiry.
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