Affiliation:
1. Ibn Tofail University, Morocco
Abstract
Thematic analysis has evolved as a prominent qualitative data analysis method, rooted in the rich history of social sciences and, in particular, psychology. It stands as a cornerstone in qualitative inquiry, offering researchers a systematic approach to identifying and interpreting patterns, or themes, within qualitative data. This chapter seeks to provide a comprehensive overview of thematic analysis within the context of qualitative research, addressing its theoretical foundations, methodological considerations, and practical applications. It explores approaches to thematic analysis, including induction, deduction, and abduction, highlighting their distinctive characteristics and applications to qualitative data analysis. It also outlines key steps involved in conducting thematic analysis. Overall, this chapter aims to equip researchers, practitioners, and students with the knowledge and skills necessary to conduct rigorous and insightful thematic analyses of qualitative data.
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