Sustainability of Export Marketing of Software Services in India

Author:

Patro Chandra Sekhar1ORCID

Affiliation:

1. Department of Management Studies, Gayatri Vidya Parishad College of Engineering, India

Abstract

Exports of software services have the potential to significantly boost both the global information technology (IT) sector and the economies of emerging nations. The software industry's overall rapid expansion, together with that of ITES-BPO, has been having a profound effect on India's socioeconomic dynamics. In the software sector, organizations are under pressure to deliver better service in light of the growing expectations of their customers. Companies need to differentiate themselves from the competition and coordinate their offerings for successful growth. This industry has evolved as the sector that generates the most employment. The Indian government has set up an assortment of initiatives to support the growth of the software industry. The chapter describes the early days of the software industry, examines Indian and global perspectives on the business, assesses the market size of the software industry, tracks the expansion of software exports, and identifies export-friendly government regulations.

Publisher

IGI Global

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