Small Steps, Big Impact

Abstract

Small and medium-sized enterprises (SMEs) are businesses that fall within a specific range of criteria related to their size, which may include factors such as revenue, assets, or number of employees. Bangladesh has experienced a tremendous increase in SMEs in the past two decades. SMEs are the backbone of the Bangladeshi economy, and they play a significant role in the country's economic growth. Social media plays a significant and multifaceted role in the operations and growth of SMEs. This conceptual study delves into the transformative role of social media marketing adoption by SMEs in Bangladesh. Additionally, the study explores the increasing significance of artificial intelligence (AI) in social media marketing within the SME context. As technology, particularly AI, continues to reshape the business landscape, this chapter offers valuable insights for academia and stakeholders invested in the dynamic and burgeoning SME industry in Bangladesh.