Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries

Author:

Ravisankar A.1ORCID,Shanthi A. L.2,Lavanya S.2,Ramaratnam M. S.3,Krishnamoorthy V.4,Boopathi Sampath5ORCID

Affiliation:

1. Department of Management Studies, Erode Sengunthar Engineering College-Autonomous, Perundurai, Erode, India

2. Department of Computer Science and Applications, Auxilium College (Autonomous), Vellore, India

3. Department of Management Studies, Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya (SCSVMV), Kanchipuram, India

4. Department of Management Studies, Kongu Engineering College, Perundurai, Erode, India

5. Department of Mechanical Engineering, Muthayammal Engineering College, India

Abstract

The advent of 6G technology promises revolutionary advancements in connectivity, offering not just faster speeds but a paradigm shift in consumer experiences across electronic industries. This chapter delves into the realm of leveraging 6G beyond its connectivity prowess, exploring how it serves as a catalyst for innovative and consumer-centric business strategies. By examining its potential impact on various sectors—such as augmented reality, healthcare, autonomous vehicles, and smart cities—this chapter illuminates the transformative power of 6G. Through a detailed analysis of its capabilities, challenges, and the integration of AI, IoT, and edge computing, this chapter aims to provide insights into harnessing 6G's potential to drive a new wave of personalized and immersive experiences, redefining the landscape of consumer engagement in the electronic industry.

Publisher

IGI Global

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