A Literature Review for the Association of Social Media With Micro and Small Enterprises in India

Abstract

Social media and social media marketing (SMM) are essential to increase the performance of MSMEs. MSMEs are providing jobs to the youth population and helping to increase social welfare. Past studies could not explain a reliable view on how social media and SMM are useful to enhance the progress of MSMEs in the case of developing countries like India. Therefore, this chapter measures the MSMEs affecting factors as giving more focus on social media and SMM as per the existing studies. It recognizes the contribution of social media in the MSMEs of India. It provides practical policy recommendations to improve the practices of social media and SMM in MSMEs of India. It proposed that social media is useful to increase profits, sales, customers, efficiency, and production of MSMEs. The new entrepreneurs should increase the practice of social media to achieve various targets in SMEs.