Affiliation:
1. BRAC University, Bangladesh
2. Swinburne University of Technology, Australia
Abstract
This systematic literature review comprises pertinent and reviewed research chapters. It provides an all-encompassing synopsis of recent advancements in social media entrepreneurship, enabling organizations to gain fresh insights into brand recognition, promotional tactics, customer involvement, conduct, and allegiance, in addition to the utilization of social media to generate prospects. A single chapter comprises multiple sections, each of which was authored by a different researcher and edited by an authority in the field of study. Each individual section is self-contained, yet they are unified by a common research study topic. The objective of this publication is to present a comprehensive summary of the most recent research endeavours undertaken by authors from around the world and to pave the way for additional innovative developments.