Affiliation:
1. I.K. Gujral Punjab Technical University, India
Abstract
Delving into the dynamic intersections of augmented reality, artificial intelligence, blockchain, and spatial computing, this chapter offers strategic insights for brands seeking to establish a meaningful presence. From the evolution of brands in virtual environments to future trends, technological predictions and challenges, this chapter acts as a strategic roadmap. It addresses the needs of academic researchers, students, executives, and practitioners by synthesizing current research, offering practical applications, and proposing solutions. The chapter bridges the gap between theory and application, fostering a deeper understanding of the metaverse's impact on marketing, branding, and innovation. Aiming to be a valuable resource, the chapter equips a diverse audience with insights into the evolving metaverse landscape, providing a foundation for academic exploration and practical application.