Navigating the Metaverse in Business and Commerce

Abstract

Trade and consumer interactions with goods and services could be drastically changed by the convergence of the metaverse and commerce. Blockchain technology is used in the metaverse to facilitate the production, ownership, and exchange of virtual products and digital assets. This opens up new business opportunities and includes digital stuff such as in-game items, digital art, virtual real estate, and other digital goods. The idea of ” Metaverse” and the role played by Metaverse in business and commerce are intended to be explained in this chapter. The chapter aims to address the genesis, requirements, advantages, opportunities and challenges in the area of Metaverse . It also intends to highlight the ethical considerations and the actions necessary to make the associated practices robust, viable, and effective.