Affiliation:
1. Independent Researcher, India
2. GNA University, India
Abstract
The study identifies potential topics and sub-topics in sustainable tourism. The main goal of the study is to review the research regarding the role of AI in the field of sustainable tourism with the help of bibliometric analysis. For the study, a bibliometric approach has been adopted from 2009 to 2024. The authors used Biblioshiny through R studio on 389 documents extracted from Scopus. The descriptive research approach was employed in the study, which was based on document analysis, authors analysis, source analysis, and keyword analysis from the prior studies, and the dimension database was used to collect data for the study. The search queries include all the article's terms “Artificial Intelligence”, “Sustainability”, “Chatbot”, “Sustainable Consumption”, “Tourism” and “Hospitality Industry” in the title. A bibliometric analysis reveals that the related research has exploded in economies like China, the United Kingdom, the USA, and India. The United Kingdom stands out as one of the most cited countries among all.