Affiliation:
1. Yarsi University, Indonesia
Abstract
The internet of medical things (IoMT) is a rapidly evolving technology that is set to revolutionize patient care, diagnosis, and monitoring. However, its success relies on the strategic design of user-centric business models. This research explores the relationship between technological innovation and business model design in IoMT, focusing on user perspectives and expectations. Findings reveal that trust-building mechanisms and subscription services are pivotal factors in IoMT adoption, demonstrating the importance of integrating successful digital technology business models to close the gap between technical progress and user expectations.
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