The Whispers in the Halls

Author:

Baber Ruturaj1,Baber Prerna2,Gulati Chanda3,Di Virgilio Francesca4ORCID

Affiliation:

1. Christ University, Bengaluru, India

2. Jiwaji University, Gwalior, India

3. Prestige Institute of Management and Research, Gwalior, India

4. University of Molise, Italy

Abstract

Online employee reviews, a hallmark of the digital age, significantly shape organizational image and influence job seeker choices. This research explores how the sentiment (positive or negative) of information in these reviews moderates how job seekers perceive organizations and make decisions during the selection process. By analyzing data from 213 Indian academics, the study aims to understand how job seekers utilize review information and uncover how the reviews' presence and sentiment affect the relationship between organizational image and candidate choices. This research contributes valuable insights into the complex interplay between employer brand, online feedback, and talent acquisition in the digital age, informing strategic recruitment practices and enhancing understanding of contemporary talent acquisition strategies.

Publisher

IGI Global

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